{
  "schema_version": 1,
  "dataset_id": "opera-signaux-demande-services-prives-2026",
  "name": "Signaux OPERA 2026 de la demande en services privés — Côte d’Azur et Alpes",
  "version": "2026.1",
  "published_at": "2026-07-31",
  "modified_at": "2026-07-31",
  "publisher": {
    "name": "OPERA GROUP",
    "legal_name": "OPERA GROUP",
    "siren": "100448752",
    "url": "https://operagroup.fr"
  },
  "dataset_url": "https://operagroup.fr/data/opera-signaux-demande-services-prives-2026.json",
  "landing_page_url": "https://operagroup.fr/journal/indice-demande-conciergerie-cote-azur-alpes-2026",
  "citation": "OPERA GROUP, Signaux 2026 de la demande en services privés — Côte d’Azur et Alpes, version 2026.1, données Google Ads Keyword Planner, période juillet 2024–juin 2026.",
  "measurement_window": {
    "start": "2024-07-01",
    "end": "2026-06-30"
  },
  "source": {
    "provider": "Google Ads Keyword Planner",
    "method": "KeywordPlanIdeaService.GenerateKeywordHistoricalMetrics",
    "network": "Google Search",
    "location": "France"
  },
  "scope": {
    "corpus_rows": 137,
    "measured_rows": 66,
    "rows_without_reported_metric": 71,
    "published_rows": 16,
    "description": "Sélection de formulations françaises mesurées autour des services privés reliés à un séjour ou une résidence OPERA.",
    "excludes": "Les formulations sans métrique affichée, les variantes anglaises, les données personnelles, les personnes uniques, les prévisions de leads, les prix, les disponibilités et les données de campagne."
  },
  "methodology_url": "https://operagroup.fr/journal/indice-demande-conciergerie-cote-azur-alpes-2026",
  "notes": "Les valeurs sont des moyennes historiques approximatives. Google peut regrouper des variantes proches. Les lignes ne doivent pas être additionnées et ne représentent ni des clients uniques, ni des demandes qualifiées, ni une disponibilité garantie.",
  "data": [
    {
      "query": "location jet privé",
      "language": "fr",
      "service_cluster": "private-aviation",
      "average_monthly_searches": 1600,
      "competition": "MEDIUM",
      "opera_role": "signal_de_marche_operateur_autorise_contrat_direct",
      "public_path": "/experiences/aviation-privee"
    },
    {
      "query": "location yacht saint tropez",
      "language": "fr",
      "service_cluster": "yacht-charter",
      "average_monthly_searches": 390,
      "competition": "HIGH",
      "opera_role": "coordination_opera_partenaire_contrat_direct",
      "public_path": "/journal/location-yacht-saint-tropez-port-contrat-embarquement-villa"
    },
    {
      "query": "location yacht cannes",
      "language": "fr",
      "service_cluster": "yacht-charter",
      "average_monthly_searches": 320,
      "competition": "HIGH",
      "opera_role": "coordination_opera_partenaire_contrat_direct",
      "public_path": "/experiences/yacht-mer-experiences"
    },
    {
      "query": "yacht charter monaco",
      "language": "fr",
      "service_cluster": "yacht-charter",
      "average_monthly_searches": 210,
      "competition": "LOW",
      "opera_role": "coordination_opera_partenaire_contrat_direct",
      "public_path": "/experiences/yacht-mer-experiences"
    },
    {
      "query": "hélicoptère nice monaco",
      "language": "fr",
      "service_cluster": "helicopter-transfer",
      "average_monthly_searches": 170,
      "competition": "MEDIUM",
      "opera_role": "coordination_opera_operateur_autorise_contrat_direct",
      "public_path": "/journal/transfert-helicoptere-nice-monaco-bagages-chauffeur-plan-b"
    },
    {
      "query": "location voiture luxe monaco",
      "language": "fr",
      "service_cluster": "luxury-car-rental",
      "average_monthly_searches": 170,
      "competition": "HIGH",
      "opera_role": "service_complementaire_partenaire_contrat_direct",
      "public_path": "/experiences/chauffeur-mobilite-privee"
    },
    {
      "query": "location yacht nice",
      "language": "fr",
      "service_cluster": "yacht-charter",
      "average_monthly_searches": 110,
      "competition": "HIGH",
      "opera_role": "coordination_opera_partenaire_contrat_direct",
      "public_path": "/experiences/yacht-mer-experiences"
    },
    {
      "query": "location voiture de luxe cannes",
      "language": "fr",
      "service_cluster": "luxury-car-rental",
      "average_monthly_searches": 110,
      "competition": "HIGH",
      "opera_role": "service_complementaire_partenaire_contrat_direct",
      "public_path": "/experiences/chauffeur-mobilite-privee"
    },
    {
      "query": "location yacht antibes",
      "language": "fr",
      "service_cluster": "yacht-charter",
      "average_monthly_searches": 70,
      "competition": "MEDIUM",
      "opera_role": "coordination_opera_partenaire_contrat_direct",
      "public_path": "/experiences/yacht-mer-experiences"
    },
    {
      "query": "location yacht côte d azur",
      "language": "fr",
      "service_cluster": "yacht-charter",
      "average_monthly_searches": 70,
      "competition": "LOW",
      "opera_role": "coordination_opera_partenaire_contrat_direct",
      "public_path": "/experiences/yacht-mer-experiences"
    },
    {
      "query": "jet privé nice",
      "language": "fr",
      "service_cluster": "private-aviation",
      "average_monthly_searches": 50,
      "competition": "MEDIUM",
      "opera_role": "coordination_opera_operateur_autorise_contrat_direct",
      "public_path": "/journal/jet-prive-nice-terminal-bagages-chauffeur-villa"
    },
    {
      "query": "coiffeur à domicile cannes",
      "language": "fr",
      "service_cluster": "villa-beauty",
      "average_monthly_searches": 50,
      "competition": "LOW",
      "opera_role": "service_complementaire_partenaire_contrat_direct",
      "public_path": "/experiences/bien-etre-spa-domicile"
    },
    {
      "query": "bodyguard cannes",
      "language": "fr",
      "service_cluster": "close-protection",
      "average_monthly_searches": 40,
      "competition": "MEDIUM",
      "opera_role": "entreprise_securite_autorisee_contrat_direct",
      "public_path": "/experiences/securite-protection-privee"
    },
    {
      "query": "private ski instructor courchevel",
      "language": "fr",
      "service_cluster": "private-ski",
      "average_monthly_searches": 40,
      "competition": "LOW",
      "opera_role": "professionnel_qualifie_contrat_direct",
      "public_path": "/experiences/ski-montagne-privee"
    },
    {
      "query": "garde du corps monaco",
      "language": "fr",
      "service_cluster": "close-protection",
      "average_monthly_searches": 30,
      "competition": "LOW",
      "opera_role": "entreprise_securite_autorisee_contrat_direct",
      "public_path": "/experiences/securite-protection-privee"
    },
    {
      "query": "personal shopper monaco",
      "language": "fr",
      "service_cluster": "personal-shopping",
      "average_monthly_searches": 10,
      "competition": "LOW",
      "opera_role": "service_complementaire_partenaire_contrat_direct",
      "public_path": "/services/conciergerie-privee"
    }
  ]
}